August 22, 2017

Click and Collect a Big Digital Marketing Trend

Existing pure-play online retailers will also continue to create physical locations, primarily to “enhance fulfillment and customer service.” They believe that much of this will take the form of the “click-and-collect models” which are common with UK retailers. “The UK today is the most advanced market for click-and-collect models, examples […]

Advertisers Are Going Native!

Native advertising, sponsored content or branded news (all the same) is booming and with some online publishers it’s now their main source of revenue. It’s important to note that native advertising is not content marketing. Content marketing is a content strategy by brands where typically, they own the content, such […]

Hit Your Target Market Via The Twitter Emoji

Twitter has become the first social media platform that lets advertisers target by what emoji a user has tweeted. The idea is that emoji’s are indicators of emotion, or even more specifically wanted actions, which can be used by businesses to target their product marketing. For instance, a hot coffee […]

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