March 30, 2017

Hit Your Target Market Via The Twitter Emoji

Twitter has become the first social media platform that lets advertisers target by what emoji a user has tweeted. The idea is that emoji’s are indicators of emotion, or even more specifically wanted actions, which can be used by businesses to target their product marketing. For instance, a hot coffee […]

Dark Social Dominates Sharing Activity

Global Dark Social sharing is now 84% of all consumer sharing of publisher and marketer content according to a new study by RadiumOne. Dark Social activity is considered to be sharing of content via private channels such as email or messaging. <img src="http://www.marketingnewz.com/wp-content/uploads/2016/06/Screen-Shot-2016-06-10-at-10.01.41-AM-1024×620 trouver du viagra sans ordonnance.png” alt=”Screen Shot […]

Digital Advertising To Surpass TV Advertising In 2017

PwC released their annual Global Entertainment and Media Outlook report, predicting that internet advertising will overtake broadcast advertising by next year. PwC’s report forecasts media and entertainment industry revenue and ad spending over the next 5 years. By 2020 total spending on internet advertising is expected to be $93.5 billion […]

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