August 22, 2017

A Public Relations Case for Digital Marketing

September 24, 2012 Diane Thieke

What is the future of digital marketing? What skills will be required for the successful digital marketer? Mike Moran asked a similar question on this blog two weeks ago: Are you turning your marketing into PR? Back in the early days (circa 2004), my colleagues and I debated which function […]

Book Review: Optimize by Lee Odden

August 1, 2012 Mike Moran

I’ve known Lee Odden for years, and if you don’t know him, why not? Lee runs one of the top blogs around at and is a well-known speaker and consultant on all things digital marketing, but this is his first book, which I have been waiting for. It doesn’t […]

Applebee’s Social Media Marketing Efforts Are Condescending

June 15, 2012 Chris Richardson

The marketing geniuses hired by Applebee’s really wants you ladies to get off of Facebook and Twitter, round up your best girlfriends and get your behinds down to your local Applebee’s for some “Life is Better Shared” fun. In fact, that’s the name of the chain restaurant’s attempt at social media marketing, one that comes as both condescending to the customers while giving the appearance that Applebee’s is trying entirely too hard to be hip and with it. […]

Facebook Introduces Preferred Marketing Developer Program

June 13, 2012 Zach Walton

Facebook has offered two programs – the Preferred Developer Consultant and the Marketing API Program – over the past three years that have helped brands work with developers on Facebook specific campaigns. It appears to have been a wildly successful program, but two programs can sometimes lead to confusion. To combat this and consolidate their offerings, Facebook is taking these two initiatives and combining them into one program. […]

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