May 22, 2017

Periscope Video To Have Pre-Roll Advertising

March 29, 2017 Digital Marketing Newz

On the heels of the scoop that Twitter is considering paid premium subscriptions comes news that Twitter will be expanding pre-roll ads to live video streaming app Periscope to help boost the company’s dwindling ad revenue. “As video viewership on Twitter continues to grow, video has become an increasingly important […]

Digital Marketers Can Gain Experience From Adobe Cloud

March 23, 2017 Digital Marketing Newz

With the inspirational mantra “Make Experience Your Business” and the goal of reshaping digital marketing for enterprises, Adobe announced the launch of their re-invented marketing cloud Adobe Experience Cloud at Adobe Summit 2017 this week. “At Adobe, we make digital memorable, and today at Adobe Summit, we planted the flag […]

Google To Help Marketers Close Variant Issues

March 20, 2017 Digital Marketing Newz

Managing paid search marketing campaigns can be very challenging for companies, especially when trying to account for all of the possible search strings that people enter when searching for a product. For example, the search queries “winter jacket” and “jacket for winter” are the exact same thing. So to make […]

Best eCommerce Digital Marketers and Why

March 15, 2017 Digital Marketing Newz

Internet Retailer’s recent report series The Best Digital Marketers in E-Commerce confirms what most industry experts see as a 2017 priority, truly understanding today’s customers and, in turn, successfully driving consumers to buy across multiple marketing channels. From looking at the winning strategy of the retail giant Target, it is […]

AdWords Click to Call Ads Getting Big Improvements

March 10, 2017 Digital Marketing Newz

In an announcement on their blog, Google outlined three new changes to their click-to call ads. The updates aim to streamline ad creation, improve ad quality and call performance measurement. Account-level call extensions will start rolling out this week. These can be implemented across your entire account, instead of having […]